Turning data into dollars
Turn dormant customer data into revenue.
You have already paid to acquire these customers. Most of them are gathering dust in a folder. Backbook puts that data back to work: the Smart Router™ delivers the right message to the right person, through the right channel, at the right time, and pays you on every sale it creates.
How it works
Four steps between your file and your first payout.
- 01
Upload
Drop in the file you already have. Backbook does the rest and tells you what is usable. You never touch a record.
- 02
Clear
Every contact is verified for consent and eligibility before anything is sent. Anyone who cannot be contacted never is.
- 03
Route
The Smart Router™ matches each person with the offer, channel, message and moment most likely to earn, and stops the moment they act.
- 04
Share
Every sale is attributed back to your data. Your share is paid from a ledger with a monthly statement you can audit.
Proprietary technology
The Smart Router™ makes decisions tailored to every contact. Compliance is the bedrock under all of them.
Most re-marketing blasts one message to one list on one channel. Backbook treats every person as their own campaign, so more of your file responds, more of it converts, and every response is worth more.
Right message
Written for the person, not the list, and always getting better.
Right person
Only people who can legitimately be contacted, for that offer, on that channel.
Right channel
Text, email and more, chosen per person rather than per campaign.
Right time
When they are most likely to respond, and never when they should not be contacted.
- Consent verified before every send
- Regulatory and carrier rules built in
- Every decision logged and explainable
Compliance is enforced on every send, without exception. It is why lenders and networks trust Backbook traffic, and why it is a competitive advantage rather than a cost.
Dynamic messaging
One file, hundreds of conversations.
Backbook works out who is in your file and speaks to each group about their own situation, in their own words, on a landing page built for the offer they were routed to. Not one blast; hundreds of conversations.
- Messages written for each group, reviewed before anything sends
- Bespoke landing pages for every offer
- Conversations that stop the moment someone acts
AI feedback loop
Each run makes the next one better.
Every response feeds back into what Backbook knows about your data, so the next run starts from evidence rather than guesses. Payouts rise with time instead of decaying like a list.
- Learns which people, channels and messages earn
- Retires what does not work
- Protects your sending reputation automatically
Best-in-class payouts
Your data, working for you. Paid on what it actually earns.
Because the router finds the best-paying offer for each person, your data earns more than any single buyer would pay for it. Your share is calculated on attributed sales and shown in your own portal, with a statement you can audit, so you always know what your data is earning and why.
- Monthly statements, every dollar traceable
- Reversals handled honestly, never re-priced
- Your raw files stay private and never leave the platform
Turn your data into dollars.
Your best customers are gathering dust in a folder. Send us a sample and we will tell you what it is worth.